Primedia Broadcasting Head of News & Current Affairs, Head of Corporate Affairs / Communication & Head of Crime Line.

Abramjee worked as a freelance correspondent, reporter and later as the Acting Crime Editor reporter for Talk Radio 702 before he was appointed as the Station Manager. In July 2008 he was promoted to the Primedia Head of News and Current Affairs, including the Head of Corporate Affairs / Communication.

Abramjee played a key role in the overnight success of the Shout campaign that saw scores of South African celebrities uniting against crime. In under two months the song has been downloaded more than 85 000 times and the campaign’s Facebook group has a membership of more than 100 000 users.

In December 2009, Abramjee received a certificate of merit from Domestic Watch for his contributions in the fight against crime.

Several events were hosted over the past year for Crime Line and for the Primedia radio stations, including media conferences with newsmakers, the launch of the police’s festive season campaign and networking functions for news and programming in Cape Town and Johannesburg.

Yusuf maintains an open-door policy, assisting a number of Primedia companies with issues ranging from criminal cases to right issues. He has also assisted scores of staffers with individual problems i.e. power cuts, passport applications etc.

As a member of the South African National Editor’s Forum, a number of meetings were hosted at Primedia where issues affecting the media fraternity were discussed with all role players. In April 2010, the National Police Commissioner, General Bheki Cele, engaged editors, news editors and crime reporters on issues affecting the police and media. Abramjee is a member of the joint police / SANEF task team.

Over the past year, Abramjee continued to focus on issues affecting listeners. In December and January, the focus was on service delivery problems in Tshwane. He forced the mayor and senior officials to carry out inspections and see the problem for themselves. Public undertakings were made to improve the situation and received major media coverage.

Problems on the R55 road between Laudium and Sunderland Ridge and Monavoni at a cost of R220-million. Work is nearing completion. A policy of “effective engagement” is being used. Several meetings were held with provincial authorities recently to get phase two started. This road has claimed many lives over recent years because of the poor conditions.