Stefan Borbe is responsible for BMW product communication worldwide. He also leads the global communication of the technology projects BMW EfficientDynamics and BMW ConnectedDrive.

During his career over 15 years at BMW Group Stefan Borbe led the Group´s CRM Program from the Marketing side, created and managed the Group Marketing Innovation Lab. He set the basis for the success of the New MINI brand and established BMW Group´s sales and marketing operations in Argentina.

Previous to BMW, Stefan Borbe worked for five years with McKinsey&Company in Munich and Buenos Aires as consultant and engagement manager. During this time he served clients from the automotive and machinery industry as well as public services, banking and consumer goods.

Stefan Borbe holds a degree in Production Engineering from University of Hannover, Germany.