With six international branding experts taking to the podium in October this year, Brands & Branding for Good is set to make an indelible mark on the local branding scene as the conference of choice for forward-looking marketing and advertising professionals.
Recognising that exposure to international trends and case studies is vital when it comes to planning for a brand’s future, conference convenor, Ken Preston, has secured six speakers with extensive experience in the global market to join an already impressive line-up of local gurus.
They are:
- Leslie Pascaud – Director Responsible Marketing Practice, Added Value Group, Paris
- Mindy Goldstein – Partner & Programme Director Ogilvy & Mather, and member of the founding team of OgilvyEarth, New York
- Seth Farbman – Senior Partner and President, OgilvyEarth, New York
- Jean Cox-Kearns – Head of the Dell Take Back organisation for the EMEA (Europe, Middle East and Africa) region
- Mitchell Faigan – President, Citizen Brand (consultant to Kimberly-Clark), USA
- Stefan Borbe – General Manager Product Communication – BMW, Germany
Commenting on this line-up, Preston said: “Branding – and brand sustainability – is such a critical issue for companies today. It is a time of upheaval, and the future of business is not secure.
“Brands and Branding for Good 2010 addresses relevant and critically important matters with regards to sustainable practices in branding and offers an unrivalled opportunity for local business to plug into a world of global insights, local and international case-studies, panel discussions and presentations over either one or two days.
“To our knowledge, no other branding conference can boast such depth when it comes to international and local expertise. If you are involved in branding, communications, public relations, marketing, advertising, CSR, sustainability, external affairs, business development, consumer insights and image management, you can’t afford to miss this.”
Registration is now open and bookings received before the end of August qualify for the Early Bird Special. Enquires and bookings via mailto:lynn@brandsandbranding.co.za or www.brandconference.co.za.
The local line-up of speakers includes:
- Melissa Attree – Social Media Marketing and Communications Professional and Founder, GetOn eMarketing
- Nicola Robins – Sustainability Strategist, Incite Sustainability
- Jo-Ann de Wet – Operations Director, McDonald’s, South Africa
- Mzamo Masito – Marketing Director, Nike, South Africa
- Paul Bannister – Managing Director, Ignite. Served as the acting CEO of the International Marketing Council of SA during the crucial build-up to the hosting of the FIFA 2010 Soccer World Cup.
- Mike Schalit – Chief Creative Director, Net#work BBDO South Africa, and Co-founder of the MAL Foundation
- Deon Robbertze – Executive Creative Director of Zoom and Creative Director Ogilvy Earth at Zoom Advertising, South Africa
- Mike Freedman – Founder, Freedthinkers
- Nicholas Maweni – Marketing & Communications Executive Sub-Sahara Africa, IBM
- Terry Volkwyn – CEO, Primedia Broadcasting
- Andrew Human – CEO, The Loerie Awards
