Director Responsible Marketing Practice, Added Value Group, Paris.

Leslie Pascaud is Director of Added Value’s Responsible Marketing Practice, which she launched in 2006 in recognition of a market need to reveal the unmet commercial potential for more responsible brands and businesses. In the last 4 years she’s helped clients like Shell, Yara, Monoprix, Nestle, Dove, Lipton and Danone use sustainable development as a springboard for innovation and brand building. She is a frequent speaker at conferences in Europe, having presented points of view on consumer sustainable schizophrenia, sustainable innovation, ethical fashion and sustainanable marketing strategy.

Prior to this new role, Leslie acted as innovation thought leader for the Group, which operates in 14 markets across 5 continents, and ran a range of innovation, positioning and segmentation projects across a host of multinational clients.

Leslie began her career in advertising, where she spent 10 years at DMB&B (now Publicis) New York and then Paris.  She received her Masters in Public and Private Management from the Yale School of Management, after completing a dual undergraduate degree at the University of Pennsylvania’s Annenberg School of Communications and the Wharton School of Finance.  An American native, she has lived and worked in Paris for the past 19 years.